In 2019, I wrote a promotional video script for prospective investors. My task was to introduce the company, its product, and its ethos in 90 seconds. The company didn’t know yet where they would shoot the ad, so I needed to envision a video that seemed specific but could be filmed anywhere.

THE PARKING SPOT

90 SEC PROMOTIONAL VIDEO

TEASER MONTAGE: Upbeat music over cars passing, including a shuttle with THE PARKING SPOT'S distinctive yellow and black logo; close up on ACTOR 1 driving a car; the car reflects Houston sunlight.

FADE TO:

Title Card: THE PARKING SPOT

1

OPEN ON: INT. OFFICE, CHICAGO. CEO JEFF FOLAND (JF) STANDS IN FRONT OF HIS DESK.

JF

Hi, I'm Jeff Foland, CEO of The Parking Spot. For over twenty years, it's been our mission to provide the premier hospitality experience in near-airport parking. We work hard to be the best at what we do, and we're proud to be the market leader: we've grown to operate 39 world-class facilities serving 23 major airport markets, with a specially curated portfolio of optimally-located real estate.

CUT TO impressive views of facilities.

JF (V.O.)

Every day, we strive to make traveling a little easier, a little smoother, and a little friendlier. With parking that ranges from uncovered self-park to valet, flexible payment options, and a convenient mobile app, our services are custom-tailored to fit the needs of our guests. We'll even wash and detail your car.

BACK TO SCENE:

JF (CON'T)

We're leading the way with new, proprietary technology to give our guests a fast, seamless experience. Let's take a look at one of our beautiful facilities.

FADE TO:

MONTAGE: Upbeat music accompanies ACTOR 1 driving into the Houston THE PARKING SPOT location. He demonstrates the ease of the check-in process, taps open the mobile app; we follow the steps on his screen.

CUT TO:

INT. THE PARKING SPOT, HOUSTON, TEXAS. JF WALKS AS THE CAMERA TRACKS HIM.

JF

With our app, it's quick and easy to book ahead of time, check in and check out, as well as reserve additional services, such as premium valet or a car detail. Our industry leading technology helps create an enjoyable experience for the customer. It also gives us the information we need to optimize pricing, demand, and related expenses. Our app provides many other helpful features in a user friendly format, such as allowing business travelers to automatically connect to their expense report. With this technology, combined with excellent service, it's no wonder we have the most loyal customers in the business.

CUT TO:

ACTOR 1 rolls his luggage as the familiar yellow and black shuttle arrives. The friendly SHUTTLE DRIVER welcomes ACTOR 1 warmly and goes to help with his luggage. ACTOR 1 boards the shuttle with a smile.

FADE TO:

INT. OFFICE, CHICAGO.

JF (CON'T)

We've had enormous growth in the last year, and we're just getting started. With a continued focus on technology, operational enhancements and an even greater guest experience is on the horizon. We're developing new ways to increase our value-proposition with increased ancillary offerings, and working creatively to maximize the utilization of our space.

We're shaping an exciting future built on hospitality, new technology, and smart real estate. I hope you'll be part of it.

Upbeat music as the scene FADES TO BLACK.